Proponents of the “Tunisia change” toward structural unemployment of young graduates highlight the “change’s era” as a unique innovative solution. In this publicity process, the Democratic Constitutional Rally (RCD) partystate plays a major communicative role. It acts indeed the same way as a huge communication agency. The party, internally, will have the responsibility to promote the presidential actions on the ground. Externally, in a gradually globalized world market where suitcaseconcepts such as “good” or “new governance”, “democratic transition”, “sustainable development” and “information society” are plentiful, the RCD’s role is therefore to be a catch-all rhetoric.