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Measuring Quality Satisfaction with Servqual Model

Keywords: economizing customer , ethical customer , convenience customer , the gaps , consumer perception , consumer expectation

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Abstract:

The orientation to customer satisfaction is not a recent phenomenon, many very successfulbusinesspeople from the beginning of the 20th century, such as Sir Henry Royce, a name synonymous withRoll – Royce vehicles, stated the first principle regarding customer satisfaction “Our interest in the Roll-Royce cars does not end at the moment when the owner pays for and takes delivery the car. Our interest in thecar never wanes. Our ambition is that every purchaser of the Rolls - Royce car shall continue to be more thansatisfied (Rolls-Royce).” The following paper tries to deal with the important qualities of the concept for themeasuring of the gap between expected costumer services satisfactions, and perceived services like a routinecustomer feedback process, by means of a relatively new model, the Servqual model.

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