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A STUDY ON WORK-LIFE BALANCE OF EMPLOYEES IN PHARMA MARKETING

Keywords: work life balance , work life policies , pharmaceutical marketing.

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Abstract:

Sales have been considered as one of the most rewarding and challenging fields of employment in India. Encouraging work-life balance is seen as a way of attracting and retaining the labour force needed to support economic well-being. The role of work has changed throughout the world due to economic conditions and social demands. In sales job, the performance pressure is considerably high leading to stress and other problems. The main objectives of the study are to the work-life score of employees in pharmaceutical marketing. The research design adopted was descriptive as the study required both primary and secondary data. The problem is identified through extensive study of the hypothesis collecting all relevant information using primary data and secondary data. There were 100 pharmaceutical marketing employees selected from Ernakulam and Kottayam District of Kerala, India. Questionnaires were circulated and data was collected and analyzed by using by appropriate statistical tools. Based on the analysis, the present study concluded that there was an increased case of work life balance in the pharmaceutical marketing employees.

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