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Winning strategies of political campaigns in hybrid electoral spaces. Case study – Iasi County

Keywords: hybrid electoral area , electoral campaign , campaign strategy , political marketing , the construction of political representation

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Abstract:

Our material introduces the concept of hybrid electoral area, as a distinct electoral entity set up by special territorial and administrative processes. We analyze specific cases of such spaces in Iasi and we see how the winning electoral strategies have been configured here. We provide examples of campaign activities and actions which ensured the candidates’ success by simultaneously targeting both the electoral sub-spaces and the community seen as whole.

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