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THE FORTIFIED CHURCHES FROM TRANSYLVANIA - HOW WELL ARE THEY KNOWN BY THE ROMANIAN CITIZENS?

Keywords: fortified churches , tourism , awareness , romanian citizens , research

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Abstract:

The Fortified Churches from Transylvania represent an important category of historical and religious sights of the anthropic touristic potential - historic cultural potential of this region. However, they are not exploited from a touristic point of view at their fair value, one reason being the weak promoting activity, especially the lack of information among citizens about the existence of these churches. In this paper, I intend to highlight on the information level awareness among the Romanian citizens regarding the existence of these churches, to identify which are the most well known and visited churches and to establish the profile of those who visit the churches. In the end, the results of this research impose a set of measures to improve the level of information among the Romanian citizens concerning the existence of this historic and religious heritage. The paper is relevant for the doctoral research project called Marketing Places - religious and historical sights of touristic interest from Transylvania under the guidance of Professor Doctor Marius Pop, Babes-Bolyai University of Cluj-Napoca, Faculty of Economics and Business Administration, during 1st of October 2009 - 1st of October 2012.

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