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INFLUêNCIA DOS STAKEHOLDERS NO DESENVOLVIMENTO DO MAPA DE RISCO NAS ORGANIZA ES

Keywords: stakeholders , triple bottom line , risk map

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Abstract:

This article aims to analyze the stakeholders associated with the creation of a risk map. Thus, looking tocollaborate in developing a communication plan taking into account the concept of triple bottom line -TBL well equate to sustainable ways of inferring a better management of stakeholders, identifyingapproaches inside and outside of this process within the company. In this sense, the methodologicalaspect search, using the array importance vs. performance, identify key stakeholders and position them asthe participation in the drafting of the risk map. Results are indicated for the direct and indirect impacts,the main strengths and weaknesses of each of the stakeholders in the social aspect of the construction ofthe risk map with respect to prevention practices and company policy suggestions to management.

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