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THE “PERSONAJE PERIODíSTICO”... REAL EFFECT OR BEHAVIOR MODEL? DISCOURSE ANALYSIS OF “THE VOICE OF THE OTHER COLOMBIA” PUBLISHED IN EL TIEMPO JOURNAL.

Keywords: Mass media , information , “personaje periodístico” , narration

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Abstract:

This article is based on the series The voice of the other Colombia published in El Tiempo journal, which proposes ananalysis that illustrates current trends of information dissemination through stories and narrations. The analysisobserves this trend through narrative theory focusing in what is referred to as “personaje periodístico”. Variousstudies have highlighted that the dissemination of information through the use of narrations created around a maincharacter, are useful to reinforce the “reality effect” of a text. Our objective was that of identifying the commoncharacteristics of the nine characters that were used in the series under analysis. The results show that the journal tendsto prefer a “model” for its characters: man, 40 years of age, with low income, from a disadvantaged region in thecountry, and that is in constant contact with violence and / or poverty. Each character would then decide to “get out ofthis situation by himself ”.

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