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CORPORATE RESPONSIBILITY - A MORAL COMPASS OF THE CONSTRUCTION INDUSTRY

Keywords: corporate social responsibility , economic recession , profit indicators

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Abstract:

The era of the economic recession created new epoch - the era ofresponsibility. It was never so important to demonstrate company's leading position,communicate its values and visions, restore the trust and reasonably manage resources,because responsible behavior usually leads to trust, loyalty and goodwill betweencustomers, business partners and other involved parties. Corporate socialresponsibility helps to create values and is a moral compass in business environment.It is not enough to pragmatically look at profit indicators, but also it is important toconsider impacts of company's social and environmental activities.

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