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HISTORIA DE LAS ESTRATEGIAS PERIODISTICAS DEL PERIODICO VALDIVIA’S DEUTSCHE ZEITUNG, 1886-1912

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Abstract:

This article analyses the strategies applied by the editors of Valdivia’s Deutsche Zeitung, a German language newspaper in Valdivia (Chile), between 1886 and 1912. It seeks to explain the reasons behind the success or failure of these strategies and the social, political and economic elements involved. The author concludes that the closure of this paper was due to the inability to find a journalistics strategy in tune with the news interests of its readers

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