Organizational culture plays an important role in supporting the creative processes, becauseit can promote or hinder innovation-enhancing norms. Innovative small and mediumenterprises tend to develop culture, which emphasize and reward values and norms thatsupport the generation and implementation of new ideas. Such a system encourageseveryone in enterprise to develop original and useful proposals. They promote innovativeways of solving problems and finding solutions. Over the years, researchers havedocumented a variety of norms that promote consistently creativity and innovation inorganizational settings. The aim of the article is to present the organizational culture,especially the innovation-enhancing norms, as important elements, that promote creativityand innovation in small and medium enterprises. The paper was elaborated a sa part ofVEGA project 1/0654/11 Innovative Small and Medium Enterprises as a Part ofKnowledge-Based Economy in the SR“.