Research work carried out by the University of Cape Town has examined the following questions: - are industrial engineering techniques being used in industry? - what are the reasons for not using the various techniques? - what factors that can be addressed by industrial engineers, are inhibiting the improvement of manufacturing productivity? - are industrial engineers being utilised in the most effective t"ay? Investigations in South African and overseas companies have indicated some barriers to acceptance that have to be overcome. This paper identifies key elements which, if implemented or adopted, will improve the effectiveness of both industrial engineers, and the intrOduction of industrial engineering techniques.