The research was conducted over three months (January-March 2010)CoastalIndonesieKutai regency. The purpose of research is to reveal the views and participation of target groups in the empowerment program. Respondents observed numbering 12 people, by way of understand the language and interpretation of the target group about empowerment, without researchers involved. The results canreveal that the views of some the target group about the different relative empowerment. Target group "fishing rod” mentions the meaning of empowerment is fair and equitable relief that can be useful and coupled with the community participation opportunity. The meaning of empowerment to the target group "fish” is giving the opportunity to live independently without depending on others. The difference in views between the target group resulted in the participation rate in the empowerment of the target group is also different. Community participation in the program "Gerbang Dayaku" by the government is in the level of consultation. The level of community participation in the Comdev program conducted by company is in the level of collaboration. Whereas the level of community participation in the mentoring and counseling programs by NGOs has been in the position of co-learning.If the participation rate is used as standard, the levels of the primacy of the target group in any implementation of development programs in order are NGOs, companies and governments.