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Generation Y: Views on Entrepreneurship

Keywords: e-business , entrepreneurship , Generation Y

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Abstract:

Today’s generation is described to be born for entrepreneurship but with the development of the online medium, new meaning to entrepreneurship is brought. The youngest generation also referred to as “digitally native” is inclined to use technology and the Internet in every aspect of their life, including their professional one. Following this line of thought, this paper’s aim is to discover whether the Gen Y is, indeed, oriented towards entrepreneurship and whether they are more inclined to start an online business. Thus, by conducting a quantitative study among young students we are focusing on discovering the Gen Y’s reasons for starting their own businesses, the obstacles they fear they might face, and the financial resources they consider and also reveal the qualities they believe they should possess in order to become successful entrepreneurs.

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