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Management Innovation in Brazilian Technology Companies: The Challenges Faced by Managers in the Practice of Innovation

DOI: 10.4236/ajibm.2012.24021, PP. 160-165

Keywords: Innovation Management, Technology Companies, Octagon Innovation

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Abstract:

The overall objective of the study was to analyze the process of innovation management in technology companies in an Informatics Nucleus in the State of Bahia, Brazil. The research was qualitative and by the point of view of its nature was applied. It was also characterized as a descriptive research. In order to face challenges in the market, managers of companies from Informatics Nucleus must continually innovate in their processes by acquiring new organizational knowledge and showing an entrepreneurial and innovative approach within the market, the execution and maintenance. Expansion of such actions has become fundamental to the further strengthening of technology companies in the State of Bahia.

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