Every nation within the ASEAN community has adopted measures to protect consumer rights and interests by establishing institutional and regulatory framework. In strengthening and enhancing consumer protection, measures taken vary from one country to the other. The enactment of the Consumer Protection Act in Malaysia and Thailand demonstrates the commitment of the government of these nations in enhancing consumer protection. Adopting the analysis content methodology, this study scrutinises the Malaysian Consumer Protection Act, 1999 and the Consumer Protection Act, 1979 of Thailand. These legislations provide protection for consumers governing various aspects including misleading and deceptive conduct, safety of goods and services, guarantees in respect of supply of goods and redress mechanism.