The author concentrates on the preference of the values of "the cult of the body" increasingly affecting the behaviour of young people and their position in the value system relating to generally recognized values. Too much emphasis on physical beauty and outward appearance significantly determines behaviour and can lead to a reduction in values relating to the body and body shape but also to unhealthy eating disorders such as bulimia or anorexia nervosa. The focus is on the pathological perception of the body, on how culture and cultural norms affect body dissatisfaction. A research questionnaire on universal values and the cult of the body (2006) was used. The research sample consisted of 508 respondents aged between 18 and 26 (292 women and 216 men).