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Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

DOI: 10.1590/S0034-75902000000400003

Keywords: business policy, organizational theory, strategic positioning, resource-based view, competencies.

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Abstract:

this article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. these theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. we conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.

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