in this article we propose a framework for analysing internationalisation processes, manifested through a sequence of servicing modes. a servicing turn is, in turn, the institutional arrangement whereby firms operate in foreign markets. the framework borrows conceptual notions from the literature on foreign market entry, internationalisation and subsidiary development. three implications for empirical studies are subsequently suggested. first, it is argued that internationalisation processes should be analysed in light of intra and inter-organisational relationships embedded in distinct spatial and temporal contexts. secondly, the framework takes into account not only incremental but also discontinuous internationalisation processes. thirdly, it is proposed that internationalisation processes are endless phenomena and, therefore, should consider sequences of servicing modes that take place in the foreign market where the entry mode is originally embedded as well as in foreign markets reached from the initial host country.