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Dec 01, 2023Open    Access

Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez
This study provides a detailed analysis of the differences in consumer insights and purchasing patterns among different generational groups: Baby Boomers, Generation X, Millennials, and Generation Z in the city of Loja, Ecuador. The research objective was to demonstrate that these consumption patterns and perceptions are not uniform across different generations, which can have a significant impact on marketing and sales strategies. A probabilistic sampling design with simple random sampling was ...
Open Access Library J.   Vol.10, 2023
Doi:10.4236/oalib.1110867


Jul 31, 2023Open    Access

Regression Modelling of Electricity Distribution Statistics and Stock Exchange Market Capitalisation in a Developing Country: Evidence from Botswana (2012-2021)

Tapiwa Gande
The stock exchange and its performance are important indicators of the economic health of an economy. Electricity generation capacity supports industrialisation. National electricity distribution on the other hand, however, even when mediated with electricity imports to augment a low generation capacity, can complicate both manufacturing and non-manufacturing companies’ desire to operate in an economy which is attempting to industrialise. This is compounded if generation is not matched to consum...
Open Access Library J.   Vol.10, 2023
Doi:10.4236/oalib.1110366


Jun 26, 2023Open    Access

A 50-Year Economic Analysis of Mexico’s Economy (1971-2020)

Pete Mavrokordatos, Stan Stascinsky
This paper is going to concentrate on the North American Free Trade Agreement (NAFTA), specifically Mexico. In the present paper, the authors will do an extensive economic evaluation of one of the members of NAFTA, Mexico. In our attempt to do that, we are going to discuss briefly the history of Mexico, and then present and discuss the most recent literature, including some of the things that preceded the joining of NAFTA, as well as some of the things that took place afterward. In the third sec...
Open Access Library J.   Vol.10, 2023
Doi:10.4236/oalib.1110233


Jun 01, 2023Open    Access

The Study of the Impact of Microfinance on Small and Medium Scale Enterprises (SMEs) in Sierra Leone: A Case Study of ECOBANK Microfinance Sierra Leone

Sheku Kamara, Abu Kai Kamara
This research focused on the effects of Microfinance (MFI) on Small and Medium Scale Enterprises (SMEs) in Sierra Leone. The study examined the detailed profile of SMEs in Sierra Leone, particularly Freetown Municipality, and how these SMEs benefited from the Munafa Fund. The analysis of this research reveals that MFIs through the Munafa Funds have a positive effect on the growth of SMEs. In order to enhance sustained and accelerated growth in the operations of SMEs, credits should be client-ori...
Open Access Library J.   Vol.10, 2023
Doi:10.4236/oalib.1110113


Dec 27, 2022Open    Access

Improving Revenue Collections through Tax Reforms: Evidence from National Revenue Authority, Sierra Leone

Abu Kai Kamara, Sheriff Kamara, Philip Koroma
The National Revenue Authority (NRA) is a semi-autonomous government revenue authority established by an act of Parliament on 13 September 2002. Operations commenced the following year, in 2003. With the goal of increasing domestic revenue collection and decreasing donor dependence, its primary mandate is to assess and collect tax revenues on behalf of the Government of Sierra Leone (GoSL). Revenue collections are a key instrument for the Government of Sierra Leone in achieving its ambitions for...
Open Access Library J.   Vol.9, 2022
Doi:10.4236/oalib.1109338


Sep 21, 2022Open    Access

To Shop Online or Not: The Role of Site Quality on Customer Satisfaction

Patrick Kweku Gbolonyo, Bernard Fentim Darkwa, Samuel Antwi, Edward Oppong Adjei
This research aimed to investigate site quality influence on customer satisfaction as well as the role of customer satisfaction in forming shopping intention, which can turn into actual and continuous usage of online shopping. Data was collected from 382 Ghanaian online consumers. The findings highlight the significant importance of site quality and customer satisfaction in online shopping. Additionally, shopping intention directly affected both actual usage and continuous usage, and there was a...
Open Access Library J.   Vol.9, 2022
Doi:10.4236/oalib.1109234


Jan 19, 2022Open    Access

Financial Derivatives: The Concepts, Operations, and Impact on the Nigerian Economy

Fadimatu Jalal-Eddeen, Zainab J. Saleh
Background: In an economic sense, derivatives are often used for commodities, including oil, gasoline, silver, gold, iron ore, currencies, stocks, and bonds. The derivative is considered as a financial contract that derives its value from an underlying asset. The buyer of the asset agrees to purchase it on a specific date and at a particular price. In the past couple of decades, financial derivatives evolved, and this is not unrelated to the fundamental changes in the financial markets across th...
Open Access Library J.   Vol.9, 2022
Doi:10.4236/oalib.1108102


Jan 10, 2022Open    Access

Assessing the Impact of Financial Support on Ghana’s Agricultural Development

Isaac Atta Frimpong, Hong Wei, Qibing Fan
Agriculture is a type of economic activity, livelihood, and provider of environmental services, contributing to the development process. It can participate, in concert with other sectors, in realizing faster growth, poverty reduction, and environmental sustainability. Agriculture has a special ability to reduce poverty. The objectives of the study are to identify agricultural development in Ghana and identify challenges of modern agricultural development in Ghana. Data from the field were collec...
Open Access Library J.   Vol.9, 2022
Doi:10.4236/oalib.1107557


Dec 02, 2021Open    Access

Determinant Gap Map of the Most Commonly Consumed Instant Coffee: A Perceptual Mapping Analysis

Jennilyn C. Mina, Romeo B. Campos Jr.
The overall insight of this study focused on using the identified attributes or characteristics of mostly consumed instant coffee in San Isidro, Nueva Ecija Philippines. The researchers utilized the identified attributes as the determinants of axes (x;y) for identifying the perceived value or the market positioning of each variety of identified instant coffee. As an additional perspective, the researchers incorporated the benefits of utilizing the perceptual map for defining the main preference ...
Open Access Library J.   Vol.8, 2021
Doi:10.4236/oalib.1108112


Jun 30, 2021Open    Access

The Impact of Natural Disasters on Small and Medium Enterprises (SME) in Bangladesh

Md. Benozer Ahmed Sharif
The direct and indirect impacts of natural disasters are devastating to business activities and their continuity. These catastrophic events have created a significant impact on Small and Medium-sized Enterprises (SMEs) in the Bangladesh during the recent years. SME sectors can be considered as the highly vulnerable sections of Bangladesh economy which impacted drastically by the flooding as they are relatively resource constrained and less resilient. Having a sound understanding of the adverse i...
Open Access Library J.   Vol.8, 2021
Doi:10.4236/oalib.1107480


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