%0 Journal Article
%T A Pragmatic Study of Self-Depreciation in Social Media Context
%A Haixu Li
%A Jiayi Liu
%A Xinying Zhang
%J Open Access Library Journal
%V 10
%N 8
%P 1-12
%@ 2333-9721
%D 2023
%I Open Access Library
%R 10.4236/oalib.1110471
%X Recent years have seen renewed interest in pragmatic research within the realm of social media platforms. This article collected self-depreciation discourse as the linguistic data on the platform of ”°Xiaohongshu”± to investigate the themes, strategies and causes by the use of the thematic and discourse analysis method. The findings of this study reveal that the themes of self-depreciation discourse prominently focus on competence and achievement. The pragmatic strategies can be divided into three types, namely, explicit, modified, and implicit self-denigration. The phenomenon of self-depreciation is influenced by traditional perception, social environment, and the context of the internet. This paper aims to make a valuable contribution to the research in the field of internet pragmatics.
%K Social Media
%K ”°Xiaohongshu”±
%K Self-Depreciation
%K Pragmatic Research
%U http://www.oalib.com/paper/6800284