%0 Journal Article %T Exploring the Relationship between HotelsĄŻ Performance and Their OwnersĄŻ Attitude %A Chieh-Heng Ko %J Open Access Library Journal %V 10 %N 5 %P 1-14 %@ 2333-9721 %D 2023 %I Open Access Library %R 10.4236/oalib.1110166 %X This study deals with the relationship between hotelsĄŻ performance and their ownersĄŻ attitude. In Taiwan, Hence, hotel ownersĄŻ attitude and the gap in management ideas between owners and managers may influence hotel performance. This research employed qualitative in-depth interviewing to interview 27 hotel owners and managers and the results indicated that ownerĄŻs concepts of and attitudes toward hotel management significantly influence hotel performance. If hotel owners have innovative ideas and proactive attitudes, their hotels are more likely to have better performance. On the contrary, owners with conventional ideas or conservative attitudes will only frustrate managers and gradually weaken the competitiveness of the hotel. From the research results, it can be concluded that owners of high-performance hotels in Taiwan have the following characteristics: 1) Enthusiasm with hotel management; 2) Understanding of the features of this industry; 3) Respect for professionalism. Because of these characteristics, these hotels can always be fully supported by their owners, and their employees can be sufficiently empowered. As a result, hotel operational performance has been increased. %K HotelsĄŻ Performance %K OwnersĄŻ Attitude %U http://www.oalib.com/paper/6795230