%0 Journal Article
%T Exploring the Impact of Education Service Quality on University Reputation: A Study on Chinese Universities
%A Weihua Wang
%A Junjie Zhao
%A Dong Yang
%J Open Access Library Journal
%V 10
%N 4
%P 1-12
%@ 2333-9721
%D 2023
%I Open Access Library
%R 10.4236/oalib.1110091
%X This study aims to explore the relationship between education service quality and university reputation in Chinese universities. The concept of ˇ°word-of-mouthˇ± in marketing is used as the representative variable to measure university reputation. The Stimulus-Organism-Response (S-O-R) theory is employed to establish a concise model comprising education service quality, satisfaction, and word-of-mouth to investigate the impact mechanism of education service quality on university reputation. A sample of 399 Chinese university students was used to test the model. The findings provide a theoretical reference for university management work, helping universities to improve their education service quality and enhance their reputation.
%K Education Service Quality
%K Satisfaction
%K Word-of-Mouth
%K Chinese Universities
%U http://www.oalib.com/paper/6793578