%0 Journal Article
%T Expansion in the Retail Sector¡ªMarket Entry Strategies in Consideration of Formal and Informal Institutions: A Tesco Case Study
%A Daniel Krummel
%J Open Access Library Journal
%V 9
%N 2
%P 1-19
%@ 2333-9721
%D 2022
%I Open Access Library
%R 10.4236/oalib.1108377
%X Saturated domestic markets and increasing cost pressures, coupled with the expansion of the middle class across emerging markets, create a fertile environment for today¡¯s retailers to tap into new revenue potential abroad in countries like Indonesia. Commerce is an international business, giving retail giants, such as the British retailer Tesco, a wealth of experience in foreign markets. Yet, there are many modes of entry available to them, requiring detailed evaluation in the run-up to expansion. Each of those alternatives bears advantages and drawbacks. This work discusses joint venture, acquisition and greenfield investment as possible entry choices for Tesco when potentially entering the Indonesian market.
%K Formal and Informal Institutions
%K Indonesia
%K Market Entry Strategies
%K Tesco
%U http://www.oalib.com/paper/6769254