%0 Journal Article
%T An Analysis of ¡°How Much Is an NBA Ticket Worth in China Now¡± from the Perspective of Multi-Modal Intertextuality
%A Yang Yang
%J Open Access Library Journal
%V 8
%N 3
%P 1-12
%@ 2333-9721
%D 2021
%I Open Access Library
%R 10.4236/oalib.1106896
%X This paper analyzes the multi-modal text ¡°How Much is An NBA Ticket Worth in China Now¡± from the perspective of intertextuality. Based on the theories of intertextuality and cultural intertextuality, four story lines in multi-modal texts are extracted. The story lines clearly show that Daryl Morey¡¯s comments about Hong Kong have disappointed Chinese fans and, in turn, caused the NBA to lose a lot of the Chinese market. After exploring these details, this paper abstracts the root causes of contradictions in the multi-modal text from the perspectives of Chinese national feelings, the realistic function of sports diplomacy and the difference view of freedom of speech. Finally, based on these findings, a questionnaire has been designed and SPSS was used to verify the reliability. After collecting data, we verified the realistic reasons behind the storyline, in order to make suggestions for Sino-American cultural exchanges.
%K Multi-Modal Text
%K Intertextuality
%K Speech Freedom
%K Patriotism
%U http://www.oalib.com/paper/6120513