%0 Journal Article
%T Change of Museum Experience In Goreme Open Air Museum Accordance with Individual Charecteristics
%A £¿brahim YILMAZ
%A £¿ule ARDI£¿ YET£¿£¿
%J Journal of Multidisciplinary Academic Tourism
%P 43-59
%D 2016
%R -
%X Nowadays, for museum visitors, it is not enough to reveal the dimensions of functional services in order to differentiate visitors experience, it should contemporaneously reveal the dimensions of hedonic services. These differentiations expose visitors experiences. Experiential marketing is new concept and tourism sector is one of the most important service sector, which could be used by experiential marketing. Museums can be defined to aware people about past, to entertain in leisure time, to offer an escape from our time even in certain period of time, and it can also be defined to socialize with cover various aspects of aesthetic experience as the science and art institutions. In this study, the experiences of tourists who visit the Goreme Open Air Museum is comprised of the dimensions and which is intended to determine tendencies about the future behavior of the visitors. After trips to local and foreign visitors to the Goreme Open Air Museum is implemented within the scope of the study questionnaire. The obtained data is analyzed with SPSS. The results of the analysis of the participants and museum experiences will be revealed dimensions of this statement, and experience is discovered as a result of future behavior tendency. Consequently proposals to redound to visit museum is presented.
%K Experiential Marketing
%K Museum Experience
%K Demographic Characteristics
%K G£¿reme Open Air Museum.
%U http://www.jomat.org/papers/2016/114.pdf